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InsightsTools

Brand Colour Extractor

Upload your logo or any image and instantly extract a colour palette with hex codes. Free, no signup required.

Drag and drop your image here

PNG, JPG, WebP, SVG · Max 10MB

How to Use This Tool

Upload your logo, brand image, or any photo by dragging it onto the dropzone or clicking "Browse Files". The tool analyses every pixel and identifies the dominant colours using a median cut algorithm. You get up to 6 colours with hex codes, RGB, and HSL values — ready to copy into your CSS, design tool, or brand guidelines.

Each extracted colour has a "Check" link that takes you to the Contrast Checker with that colour pre-loaded, so you can verify accessibility before using it on your website.

Why Consistent Brand Colours Matter

Your brand colours are one of the first things people notice. Consistent use of colour across your website, social media, print materials, and signage builds instant recognition and trust. If you've received a logo from a designer but don't have the exact colour codes, this tool extracts them so every touchpoint matches.

For websites specifically, having your brand colours defined as CSS variables makes development faster and ensures consistency across every page.

Related Tools

Contrast Checker Check if your extracted colours meet WCAG accessibility standards Colour Converter Convert between hex, RGB, and HSL formats

Frequently asked questions

How do I extract colours from my logo?

Upload your logo image (PNG, JPG, WebP, or SVG) to this tool. It will automatically analyse the image and extract the dominant colours, giving you hex codes, RGB values, and HSL values for each colour. You can then copy these values for use in your website, design files, or brand guidelines.

What image formats are supported?

The tool supports PNG, JPG/JPEG, WebP, SVG, and GIF image formats. For best results, use a high-quality image with a transparent or solid background. Maximum file size is 10MB.

How does colour extraction work?

The tool uses a median cut algorithm to analyse every pixel in your image and identify the most dominant colour clusters. It then returns the average colour from each cluster, sorted by how much of the image each colour occupies. This gives you the most representative colours from your image.

Why is having consistent brand colours important?

Consistent brand colours build recognition and trust. When your website, social media, print materials, and signage all use the same colours, customers recognise your brand instantly. Inconsistent colours make a business look unprofessional and can confuse potential customers.

Need a complete brand identity?

We create cohesive brand identities for small businesses — logos, colour palettes, typography, and brand guidelines. Get in touch to discuss your project.

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